Considering diversifying your retirement portfolio with gold? Curious about the best gold IRA companies?
You’re in the right place.
The allure of the precious metal as a hedge against inflation and economic downturns makes it an attractive option for many in retirement years. But with such a number of gold IRA companies vying for your attention, boasting impressive credentials and with high quality spokesmen, pinpointing the right one can be easier said than done.
That’s why we compiled this guide to the best-known gold IRA companies, with each company’s stated minimums, ratings, pros and cons side by side.
Our hope is that it helps you make an informed decision. Let’s begin!
The Best Gold IRA Companies Reviewed in This Guide
The gold IRA companies reviewed here, in no particular order:
- Augusta Precious Metals
- Goldco
- Noble Gold
- GoldenCrest Metals
- American Bullion
- Advantage Gold
- Birch Gold Group
- JM Bullion
- Patriot Gold Group
| Company | BBB rating | Minimum investment |
|---|---|---|
| Augusta Precious Metals | A+ | $50,000 for an IRA or a cash purchase |
| Goldco | A+ | $25,000 for an IRA; $10,000 for a direct purchase |
| Noble Gold | Check its current BBB profile | $20,000 for an IRA; $10,000 for a cash purchase |
| GoldenCrest Metals | A- | $25,000 for an IRA; $10,000 for a direct purchase |
| American Bullion | Check its current BBB profile | Ask the company |
| Advantage Gold | A+ | Not published |
| Birch Gold Group | Check its current BBB profile | $5,000 (Birch says it can vary) |
| JM Bullion | A+ | No order minimum for direct purchases; ask about IRAs |
| Patriot Gold Group | A+ | Its own pages give $5,000 to $50,000 for an IRA |
The companies in detail
Augusta Precious Metals

Augusta Precious Metals at a glance
Augusta Precious Metals puts a strong emphasis on client education. It publishes its standard IRA fees and says it pays up to 10 years of custodian and depository fees on every account; it does not promise a set buyback price, so read the written buyback terms. It holds an A+ Better Business Bureau rating and offers personalized web conferences to guide clients through their IRA options.
- BBB Rating: A+
- Minimum Investment: $50,000 for an IRA or a cash purchase
- Other Precious Metals: Silver
PROS
- Education-focused process with personalized web conferences
- Comprehensive educational resources for investors
- A+ rating from the Better Business Bureau
- Describes a 24-hour window to compare its buyback quote with other dealers (check the written terms)
- States a no-pressure sales policy and a 100% satisfaction guarantee
- Publishes its standard IRA fees and says it charges no hidden fees
CONS
- Higher minimum investment requirement compared to other firms
- Limited selection outside of most popular gold and silver
- No online transactions; orders require a phone call
- Does not publish its markup on metals
More About Augusta Precious Metals
Augusta Precious Metals is a precious metals dealer that helps customers set up gold and silver IRAs and buy metals for delivery.
Augusta’s platform emphasizes education, with guides and videos on precious metals IRAs. Augusta publishes its standard IRA fees: a $50 setup fee, then $125 a year for the custodian and $110 a year for storage and insurance, or $235 a year after the first year, and it says it pays up to 10 years of custodian and depository fees (Augusta’s website, checked October 2026). It does not publish its markup on metals, so ask for the price of each coin and its premium over spot in writing before you buy.
Customer reviews often praise its service, and it offers a 100% satisfaction guarantee. Augusta suits buyers who can meet its relatively high minimum and want a phone-based, education-heavy process; it is less suited to those who want platinum or palladium or who prefer to buy online.
From TrustPilot:
From the very start of the process of rolling over my 401k and IRA and purchasing precious metals, Augusta’s representatives helped me through every step of the way. They pretty much handle everything and educate you through the whole process so you know, understand and feel confident in your decision to purchase precious metal.
Goldco

Goldco at a glance
Goldco focuses on client education and one-on-one consultations, with a free gold investment guide and a representative assigned to each account. It sells gold, silver, platinum and palladium for IRAs and direct purchase, and it suits buyers who want a guided, phone-based process.
- BBB Rating: A+
- Minimum Investment: $25,000 for IRAs and $10,000 for direct purchases
- Other Precious Metals: Silver, Platinum, Palladium
PROS
- Customer reviews often praise its account representatives
- Offers a variety of gold and silver products suitable for IRAs
- Provides an informative gold investment guide for new investors
- Has a history of positive reviews on multiple platforms
CONS
- Some customers have reported upselling attempts during the investment process
- Does not publish its markup on coins
More About Goldco
Goldco is a gold IRA company that helps customers add gold and other precious metals to retirement accounts. Its pitch centers on precious metals as a hedge against inflation and economic uncertainty.
Goldco handles most of the IRA paperwork for customers. Its precious metals specialists guide customers through moving money from traditional IRAs into gold-backed ones. Beyond gold, Goldco sells silver, platinum and palladium.
Goldco puts weight on educating its customers, with resources from market commentary to guides. Customer reviews often mention its service, although some customers report upselling. Goldco says typical gold IRA costs are a $50 setup fee, $125 a year for account administration and $100 to $150 a year for storage, all charged by the custodian and depository (Goldco’s website, checked October 2026). It does not publish its markup on coins, so ask for each coin’s price and its premium over spot in writing.
From TrustPilot:
My account executive took the time to make sure that I understood the risks of any investment including investing in precious metals. He has worked to make the process move very smoothly from opening my account to funding the account. He is very prompt to respond to my inquires and provide full details to ensure that my questions are addressed. All of the Goldco team has been very professional and made the transition a very smooth process.
Noble Gold

Noble Gold at a glance
Noble Gold sells a wide range of precious metal products. It also sells collector coins, which are generally not eligible for an IRA, alongside IRA-eligible bullion, and it puts weight on educating clients. It suits buyers who want gold, silver, platinum and palladium options from one company.
- BBB Rating: check its current BBB profile
- Minimum Investment: $20,000 for an IRA and $10,000 for a cash purchase
- Other Precious Metals: Silver, Platinum, Palladium
PROS
- Offers a wide variety of IRA-approved gold and silver products
- Knowledgeable and friendly customer service, known for personalized care
- Provides a fast and streamlined IRA setup process
- Offers a “Red Carpet Service” for larger accounts, ensuring a personalized touch
CONS
- Its own pages give two different sets of annual fees
- $20,000 minimum for an IRA
- Limited online resources compared to some other providers
More About Noble Gold
Noble Gold is a gold IRA company that sells physical precious metals for retirement accounts and for direct delivery.
Specializing in gold IRAs, Noble Gold offers a diverse range of IRA-approved metals, allowing clients to tailor their investments to their individual preferences and financial goals. It also offers silver, platinum and palladium IRA options.
Noble Gold emphasizes education. Its specialists work one-on-one with clients to explain the metals market and the IRA process. Noble Gold’s minimum is $20,000 for a gold or silver IRA and $10,000 for a cash purchase. Its own pages give two different sets of annual fees ($285 a year on its Gold IRA page, $275 a year in its FAQ), so ask for a written fee schedule before you open an account (Noble Gold’s website, checked October 2026).
GoldenCrest Metals

GoldenCrest Metals at a glance
GoldenCrest Metals describes its approach as education-first, with plain-language explanations, no pressure, and a one-on-one representative instead of a call center. It says it sells only widely recognized, liquid coins from U.S. Mint authorized wholesalers, with no hidden fees and no surprise markups; prices are not posted online, so ask for a written quote. IRA metals are stored at Delaware Depository, a private depository in Wilmington, Delaware, and founder Rich Jacoby personally follows up with every customer after their purchase. GoldenCrest advertises free silver worth up to 10% of qualifying purchases, capped at $25,000, and free IRA storage for 5 years on accounts of $50,000 to $100,000 or 10 years above $100,000; its About page says up to 25 years, so get the terms in writing. It also advertises free insured shipping and no buyback fees. The minimum is $25,000 for a gold or silver IRA and $10,000 for a direct purchase (GoldenCrest’s website, checked October 2026).
- BBB Rating: A-
- Minimum Investment: $25,000 for IRAs and $10,000 for direct purchases
- Other Precious Metals: Silver
PROS
- Education-first approach with a patient, no-pressure sales process
- Free silver worth up to 10% of qualifying purchases, capped at $25,000
- Free IRA storage for 5 or 10 years on accounts over $50,000 (its About page says up to 25 years)
- Free insured shipping on all orders
- No buyback fees
- Transparent pricing with no hidden fees and no surprise markups
- Only widely recognized, liquid coins from U.S. Mint authorized wholesalers
- One-on-one representative, and the CEO personally follows up with every client
- Secure IRA storage through Delaware Depository
CONS
- Newer company with a limited operational track record
- $25,000 minimum for an IRA ($10,000 for a direct purchase)
- Pricing and account details aren’t posted online and require a call with a specialist
More About GoldenCrest Metals
GoldenCrest Metals is a precious metals firm based in Calabasas, California, founded by Rich Jacoby and serving pre-retirees and retirees nationwide. It is a young company: its Better Business Bureau profile shows it started in November 2023. They help clients own physical gold and silver, either inside a self-directed IRA (rolled over from an IRA, 401(k), or TSP) or purchased outright for home delivery.
Jacoby is a former LAPD officer who went on to build a career in commercial real estate. He started GoldenCrest after watching his grandfather, a World War II veteran, lose his retirement to a scam. When he saw seniors in the gold industry facing overpriced coins and hidden markups, he set out to build what he describes as a transparent alternative. He still personally follows up with every customer after their purchase.
GoldenCrest says it sells only widely recognized, liquid coins sourced from U.S. Mint authorized wholesalers, with no hidden fees. IRA metals are stored at Delaware Depository in Wilmington, Delaware. GoldenCrest says the standard annual fees are $125 to Entrust Group for custody and $125 to Delaware Depository for storage. It has an A- rating from the Better Business Bureau and has been accredited since January 2024 (BBB profile).
From TrustPilot:
I was looking to move some of my 401k into precious metals. When I called, Tyler was able to help us find what we were looking for. He was very knowledgeable and transparent. The process was seamless and quick. I couldn’t be happier with my purchase. I highly recommend this company to anyone looking to put their money into precious metals.
American Bullion

American Bullion at a glance
American Bullion focuses on gold IRA rollovers and transfers and pairs each client with an IRA specialist. It sells gold, silver, platinum and palladium. It suits buyers who mainly want help moving an existing retirement account into precious metals.
- BBB Rating: check its current BBB profile
- Minimum Investment: ask the company in writing
- Other Precious Metals: Silver, Platinum, Palladium
PROS
- Specializes in gold IRA rollovers, making the transition smooth for investors
- Provides a diverse range of IRA-approved precious metals
- Competitive pricing on gold products tailored for IRAs
- Knowledgeable IRA specialists provide personalized consultations
- Solid reputation with a focus on educating investors about gold IRAs
CONS
- Their fee structure may not be as transparent as some competitors
- Minimum investment requirement might be higher than some other providers
- Some user reviews mention a longer wait time for metal deliveries
More About American Bullion
American Bullion is a gold IRA company that focuses on adding precious metals to retirement accounts.
It offers a selection of IRA-eligible metals and handles rollovers from traditional retirement accounts, pairing clients with a specialist from the first inquiry to the purchase.
American Bullion emphasizes client education and personalized service. Some reviews mention longer waits for metal deliveries, and fee details are less transparent than at some competitors.
From TrustPilot:
I have been doing a great deal of research on starting a silver IRA, and American Bullion has been the best company I have worked with by far. They break everything down so it’s very easy to understand. They are helping open a silver IRA, and they are assisting me with putting the silver I currently own into my new silver IRA. There are a lot of companies that sell gold and silver, but I hands down trust these guys over any of the other companies out there.
Advantage Gold

Advantage Gold at a glance
Advantage Gold focuses on educating people who are new to precious metals IRAs, with guides and online tools, and holds an A+ BBB rating. It suits first-time buyers who want a lot of explanation before they invest. It does not publish its minimum or its IRA fees, so ask for a written fee schedule before you open an account.
- BBB Rating: A+
- Minimum Investment: not published
- Other Precious Metals: Silver, Platinum, Palladium
PROS
- Emphasis on educating customers, especially those new to gold IRAs
- Offers a wide range of IRA-approved precious metals
- Known for their proactive and attentive customer service
- Quick and efficient account setup and transfer processes
CONS
- Does not publish an account minimum
- Some complaints about aggressive sales tactics in the past
- Fee details require a direct inquiry and are not easily accessible online.
More About Advantage Gold
Advantage Gold is a precious metals dealer that helps clients roll existing IRAs and 401(k)s into self-directed precious metals IRAs and also sells metals for direct delivery. It is based in Austin, Texas, was founded in 2014, and works with STRATA Trust Company or Equity Trust Company as custodian, storing IRA metals with Brink’s or Delaware Depository (Advantage Gold’s website, checked October 2026).
It sells gold, silver, platinum and palladium for IRAs. Some customers have complained about aggressive sales tactics in the past, so get prices in writing before you commit.
From TrustPilot:
They are professional, informative and you can tell they’ve done this many times before. On top of that, the price of the precious metals I purchased were surprisingly reasonable.
Birch Gold Group

Birch Gold Group at a glance
Birch Gold Group offers gold, silver, platinum and palladium and puts weight on customer education, including a free precious metals guide. Birch says custodian and storage fees typically average about $235 a year and that it covers the first year’s fees on accounts over $50,000.
- BBB Rating: check its current BBB profile
- Minimum Investment: $5,000
- Other Precious Metals: Silver, Platinum, Palladium
PROS
- Diverse selection of precious metals, including gold, silver, platinum, and palladium
- Offers a detailed “Precious Metals Guide” for new investors
- Strong emphasis on customer education to help make informed decisions
- Positive reputation with high ratings on various review platforms
- Publishes its average IRA fees (about $235 a year)
CONS
- Initial setup and storage fees might be higher than some competitors
- Some customers report longer than expected delivery times
- No online trading; all transactions require personal interaction
More About Birch Gold Group
Birch Gold Group is a precious metals dealer headquartered in Des Moines, Iowa, that specializes in gold IRAs and also sells metals for direct delivery.
Its website publishes market commentary and guides on precious metals IRAs. Birch Gold Group’s team of professionals offers personalized consultation, translating the often complex world of precious metal IRAs into actionable investment steps.
In an IRA you also pay an independent custodian and depository; Birch says these fees typically average about $235 a year, and it covers the first year’s fees on accounts over $50,000. Ask for the markup on the specific coins or bars you buy, since that is built into the price.
From TrustPilot:
We have never owned precious metals prior to this year. We were concerned that the presidential election results would erode our 401K portfolio…We are extremely happy with Birch Gold. The price we paid and the value we received were fair and equitable. We recommend this company to anyone wanting to invest and protect.
JM Bullion

JM Bullion at a glance
JM Bullion is a large online bullion dealer with a wide inventory and prices posted on its website. It holds a BBB A+ rating and offers insured storage options for IRA metals through partner custodians. It suits buyers who want to compare prices and order online rather than work through a sales representative.
- BBB Rating: A+
- TrustPilot Rating: 4.5/5 (Trustpilot, October 2026)
- Minimum Investment: no order minimum for direct purchases; ask about the IRA minimum
- Other Precious Metals: Silver, Platinum, Palladium
PROS
- Extensive selection of IRA-approved gold products
- Competitive market prices with volume pricing options
- Prices posted online; free shipping on orders over $199
- Streamlined IRA setup process with guidance from IRA specialists
- Offers secure and insured storage options
CONS
- Primarily an online dealer, which may not cater to those who prefer in-person consultations
- While they offer a wide range of products, some specific gold bars and coins may occasionally be out of stock
- Limited customer service hours compared to other gold IRA providers
More About JM Bullion
JM Bullion is best known as an online bullion retailer, and it also offers precious metals IRAs. Buying gold, silver and other precious metals on its site works much like any online store.
When it comes to gold IRAs, JM Bullion works with outside IRA custodians and depositories, which hold the metal. Its site lists a wide selection of IRA-eligible bullion.
Customer education is central to JM Bullion’s approach. Its online resources cater to those who are new to precious metals investing as well as those looking to deepen their knowledge. Customer service hours are more limited than at some other gold IRA providers.
From TrustPilot:
I have made 5 purchases from JM Bullion since March 13th and all purchases went smoothly. Nice selection of items. I buy from multiple online retailer’s because some have items others don’t or because of pricing. JM Bullion has a nice selection and I set alerts for out of stock items for when they return and I get notified quickly when they are back in stock so I can order.
Patriot Gold Group

PROS
- Says most customers pay no setup, new account or transfer fees
- Quick and hassle-free IRA account setup
- Committed to customer education with a range of resources available
- History of positive reviews and ratings
- Hands-on customer service with knowledgeable representatives
- Advertises a No Fees for Life IRA on qualifying accounts (terms not published)
CONS
- Its own pages give different IRA minimums, from $5,000 to $50,000
- Limited online tools or calculators compared to others
- Some customers mention pushy sales techniques
More About Patriot Gold Group
Patriot Gold Group is a gold IRA company that sells physical precious metals for retirement accounts and direct delivery. Its pitch centers on precious metals as a tangible asset in an uncertain economy.
Besides gold, Patriot Gold Group sells silver, platinum and palladium. Metals bought for an IRA must meet the IRS fineness standards, so confirm that each product you buy is IRA-eligible.
Clients work with a representative who explains the products and the rollover process. Some customers mention pushy sales techniques, so take time to compare quotes.
Patriot Gold Group is based in Seal Beach, California. It advertises a No Fees for Life IRA on qualifying accounts, but it does not publish its fees or the threshold for that offer, and its own pages give IRA minimums from $5,000 to $50,000, so get the fee schedule and minimum in writing before you start (Patriot Gold Group’s website, checked October 2026).
From TrustPilot:
As first time buyers of physical gold and silver, we had many questions about the process and options…We never felt rushed and they really made us feel like we were a part of the Patriot family. We even had timely follow up calls when any other questions popped up. It was an excellent experience overall.
How We Chose the Best Gold IRA Companies
Diversify Guy is an editorial desk, and this guide is built from public information: company websites, published fees and minimums, and third-party ratings. Choosing a gold IRA company deserves careful research, given the stakes involved.
We started from a wider pool of gold IRA companies and looked at their consumer ratings on the Better Business Bureau (BBB), Consumer Affairs, and TrustPilot.
We then compared the companies on:
- Reputation and Integrity: How openly each company explains its process, and the quality of the education and resources it offers online.
- Fees and Pricing: The clarity of fee structures, minimum balances, and the accessibility of this information on their websites were key. Many firms build part of their charges into the price of the metal (the markup over the spot price), so a low listed fee does not always mean a low total cost.
- Customer Experience: This encapsulated the usability of their websites, the richness of online resources, and the responsiveness of their customer support.
- Compliance and Standards: Whether the company publicly describes how it complies with IRS rules for IRA metals and storage.
- Real Consumer Feedback: We scoured verified customer reviews across multiple platforms, incorporating the experiences of real users into our analysis.
We excluded companies with a BBB grade lower than A- or, where one exists, a Trustpilot rating lower than 3.8. The remaining contenders were evaluated on categories designed to identify those with undue fees or that posed difficulties for their clientele.
Frequently Asked Questions About Gold IRA Companies
Which gold IRA company is best?
There is no single best gold IRA company: the right one depends on your needs, fees, storage options and customer reviews. Get written quotes, including the markup on the metal, from at least three companies, check complaint records with the BBB, and talk to a financial advisor about whether gold fits your plans.
Are gold IRAs worth it?
Gold IRAs can provide diversification, acting as a hedge against inflation and currency fluctuations. However, they come with storage fees and may not necessarily yield returns comparable to stocks over the long term. Their worth depends on individual financial goals, market conditions, and personal risk tolerance. Always consult with a financial advisor.
What is the best way to buy gold with my IRA?
To buy gold with your IRA:
1. Open a self-directed IRA with a custodian.
2. Fund the IRA via a rollover or transfer.
3. Choose a reputable precious metals dealer.
4. Purchase IRA-eligible gold products that meet the IRS fineness rules.
5. Have the custodian hold the gold, usually at a depository it uses.
6. Regularly review and adjust holdings as needed.
Always consult a financial expert.
Can you make money on a gold IRA?
Yes, you can make money on a gold IRA if the value of gold increases after your purchase. Gold IRAs provide a way to diversify investments and hedge against inflation. However, like all investments, there’s no guaranteed profit. Market fluctuations and associated fees can impact returns. Always research and consult with experts.
Parting Words
Gold can play a role in a retirement portfolio, but it is not right for everyone, its price can fall as well as rise, and the company you choose affects what you pay. The right company is the one whose fees, minimums and product range fit your situation.
We’ve laid out the main options, and now the decision is yours.
Get written quotes from at least three companies, compare the total cost including the markup on the metal, and keep gold to a share of your savings you could hold through a falling market.
Have any questions about gold IRAs? Drop them in the comments below.
You may also enjoy these related posts:
- How to Avoid Gold IRA Scams Like a Boss
- Gold Backed IRA Accounts
- Best Gold IRA Custodian
- Top Reasons to Invest in Gold
- How to Convert IRA to Gold
Correction, 16 October 2026: An earlier version of this article said Noble Gold had no minimum investment, gave GoldenCrest Metals a $10,000 minimum and an A rating from the Better Business Bureau, gave Goldco an A rating, and gave JM Bullion and Advantage Gold minimums of $50,000 and $25,000. Noble Gold’s IRA minimum is $20,000, GoldenCrest’s IRA minimum is $25,000 and its BBB rating is A-, Goldco’s BBB rating is A+, JM Bullion has no order minimum for direct purchases, and Advantage Gold does not publish a minimum. We have corrected it.







